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SEOmator asks AI assistants the questions your buyers ask, once a day, and keeps every answer. In each answer it finds the brands you track and the pages the assistant read, cited and linked. Your reports count those answers, so every percentage comes with the counts behind it, such as “Named in 42 of 378 answers”.

Organizations and projects

An organization holds your projects, members, API keys and billing. Everyone in it shares one plan and one credit balance. A project is one site in one market: a country and a language. To track another market for the same site, add it as its own project. See Projects and setup.

Prompts

A prompt is a question your buyers ask AI, for example “best popup builder for Shopify”. During setup, SEOmator writes a first set from your site’s profile and the searches your buyers type. You can add, edit and archive prompts at any time on Prompts. Editing a prompt creates a new prompt; the old one is archived with its history. Each prompt has three labels: Which prompt types the reports count: Filter reports.

Assistants

SEOmator asks every prompt on three assistants. They don’t all share the same details:

Daily runs

Nothing runs until you click Start daily tracking at the end of setup. The first answers are requested right away. After that, every active prompt is asked once a day on every assistant, at the time of day you started tracking. A run usually takes a few minutes, and the reports update when it finishes. What happens over your plan’s daily allowance: Plans and credits.

Answers

An answer is what one assistant said to one prompt on one day. SEOmator keeps the full text and the sources the assistant used. Read any of them on Answers.

Brands and competitors

A tracked brand is your own brand or one of your competitors. SEOmator looks for each tracked brand in every answer, by its name and its aliases, and checks that each match really names the brand. Brands you don’t track are not counted in any metric, but SEOmator lists the ones the answers name as suggestions. Manage both on Competitors. When you change a brand’s name or aliases, SEOmator recounts it in your past answers.

Sources: read, cited and linked

An answer can use your site in three ways, and one answer can count in all three: An answer can name your brand without reading your site, and it can read or cite your site without naming you. Visibility counts only answers that name your brand. For every metric and how it is counted, see Metrics.

Reports

Every report is built from the same answers and shares the same filter bar. See Filter reports.

Quickstart

Go from sign-up to your first numbers.

Metrics

What every metric means and how it is counted.

Prompts

Add, edit and archive the questions SEOmator asks.

Competitors

Choose the brands SEOmator counts in every answer.
Last modified on November 5, 2026