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Every SEOmator report is built from the answers ChatGPT, Google AI Mode and Gemini give to your prompts. This page defines each metric in the reports. Every metric is shown with its counts, so you always see “Named in 42 of 378 answers”, not only a percentage.
Hover the info icon next to a metric in the app to read its definition and the counts behind it.

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Brand metrics

A tracked brand is your own brand or one of your competitors. Brands you don’t track are not counted in any metric. Shares are rounded to whole percents. Position is shown with one decimal.

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How Position is counted

In each answer, the tracked brands are ranked by where the answer first names them: the first one is 1, the next is 2, and so on. An untracked brand named earlier does not move the rank. Position is the average of your ranks in the answers that name you, so answers that don’t name you don’t count toward it. The same rank decides Named first: you are named first when your rank is 1.

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Named, read, cited and linked are different

An answer can name your brand without reading your site, and it can read or cite your site without naming you. One answer can count in Retrieved, Cited and Linked at the same time:
  • Retrieved: your page is in the answer’s source list.
  • Cited: the answer cites your page inline, next to the text it supports.
  • Linked: the answer’s text links to your page.
Visibility counts only answers that name your brand.

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Source metrics

Domains and URLs measure a site or a single page instead of a brand.

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Answers totals

The tiles on Answers:

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Fan-out totals

The tiles on Fan-out. They cover ChatGPT answers only.

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Changes against the previous period

When Compare to previous period is on in the date menu, each metric shows its change next to the value. The previous period has the same number of days and ends just before your selected range. For example, Last 7 days is compared with the 7 days before it. How to set the period: Filter reports.
  • Shares change in points, shown as pts. Going from 20% to 25% is +5.0 pts, not +25%.
  • Position changes as a plain number. A lower Position is better, so a negative change is good.
To keep the comparison fair, SEOmator compares only the prompts and assistants measured in both periods, so a new prompt can’t look like growth. An assistant with fewer than 90% of its planned answers analyzed in either period is left out of the change. Insights then names it, for example “The change leaves out Gemini, which lacked complete data in one of the periods”, and the projects list shows the change “without Gemini”. When a change can’t be computed, the info text says why:
  • Not compared: one period isn’t fully collected yet.
  • Not compared: your prompts or brands changed between the periods.
  • Not compared: the previous period has no data.
  • Not compared: no answers in this period.
Which prompt types the metrics count: Filter reports.

Insights

See these metrics for your brand and your competitors.

Filter reports

Choose the period, assistants and prompts the metrics cover.

Prompts

Change the questions the metrics are built from.
Last modified on November 5, 2026