Prompts

A prompt is a question your buyers might ask an AI assistant, such as “What is the best exit-intent popup tool?”. Each active prompt is asked on 3 assistants every day: ChatGPT, Google AI Mode and Gemini. Every report in SEOmator is built from the answers to your prompts. In the sidebar, under Prompts, click All prompts. The metrics in the table follow the filter bar: Filter reports.

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What each prompt has

Under each prompt you see its topic, its intent and its type, for example “Popup builders · Compare · Non-branded”.

• Topic: a group of related prompts, such as “Shopify popups”. Choose a topic in the Topics list to show only its prompts.
• Intent: what the buyer wants.
  • Research: they are learning about a problem.
  • Compare: they are choosing between products.
  • Buy: they are ready to buy.
• Type: Branded or Non-branded. A prompt is branded when its text names your brand. SEOmator decides this from the text; you don’t set it. Naming a competitor doesn’t make a prompt branded.

Which prompt types the reports count: Filter reports.

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The prompt table

For each prompt, the table shows how the answers in the selected period treat you:

• Visibility, Named first, Position and Cited: your metrics for the prompt. See Metrics for what each one means.
• Brands: the tracked brands named in the answers.
• Features: shopping cards, ads or a map in the answers. Which assistants report each: How SEOmator works.

The Active and Archived tabs switch between the prompts that run and the ones that don’t. Use Search prompts to find a prompt by its text. The table footer shows how many prompts are listed and when the next daily run is.

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Prompts in your plan

The ring next to Export CSV shows how many prompts you use and how many your plan includes, for example “25 / 320 prompts”. You can add prompts beyond your plan. What each plan includes and how extra prompts are paid: Plans and credits.

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Mix of active prompts

Mix of active prompts, in the same column as the Topics list, compares your active prompts with the target mix: 20% branded, and intents split 25 / 50 / 25 across Research, Compare and Buy. Each row shows your count and the target, for example “Compare 17 / 13”. The card then says what to change, for example “Add 4 prompts to reach the target: 1 branded Research, 1 branded Buy, 2 Buy.” When your plan has no room left, it suggests which prompts to archive and which to add instead. When the mix is right, it shows “On target”.

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The prompt page

Click a prompt to open its page, with its trend, brands, sources and answers. See Prompt details.

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Add a prompt

Add a question you want the assistants to be asked every day. The prompt appears in the Active tab and runs at the next daily run.

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Add a topic

Click + (New topic) next to Topics, enter a Topic name and click Create topic. The topic appears in the Topics list, ready to choose when you add a prompt.

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Edit or archive a prompt

Change a prompt’s wording, topic or intent, or stop asking it. Changing the text creates a new prompt, and the old one is archived with its history. Changing only the topic or intent keeps the same prompt. Archived prompts keep their history and move to the Archived tab. To archive several prompts at once, select their checkboxes and click Archive in the table footer.

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Track an archived prompt again

In the Archived tab, click ⋯ in the prompt’s row and choose Track daily. To reactivate several at once, select their checkboxes and click Track daily in the table footer. The prompts move back to the Active tab.

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Delete an archived prompt

Owners and admins What each role can do: Members. Only archived prompts can be deleted. Archive the prompt first. The prompt and its answers are gone from every report.

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Export your prompts

Click Export CSV to download every active and archived prompt, with its topic, type, intent, status and metrics.

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